A new format for your photoshoot – without a photographer!

Self-portrait photo studio

Perfect for fashion models, designers, and creatives building portfolios
Become the director, model, and artist for your own photoshoot!
Equally for anyone who wants to explore their individuality through photography

Only you,
a magic mirror
and a remote

Unlimited photos:

Make as many photos as you want

Same-day results:

Get all your photos the same day or max 24-h after the shoot

That's right! There is no photographers in our studio. Instead there is

100% private space:

You are the photographer. No one's watching, and your photos stay private

Just click the button:

You reflect in a big mirror with a hidden camera. Which you control!

create your vibe

3 backgrounds of your choice

White, Black or Dove grey

There is a speaker you can connect to

Your music

No limits for your creativity. Bring everything you got!

Unlimited outfits

True feedback

Levi and Theon
Firstly a wonderful, safe space where we as a couple or nerds could feel our authentic selves! Thank you is not enough for this great photography initiative. It was amazing to be able to come in and be awkward and then have fun too! You guys are the best! Looking forward to many more shoots in the future!
Mishkah
I had an unforgettable experience at TRU.U this week.
These images were taken in complete privacy with the convenience of a large mirror and remote. With an unlimited amount of images which can be received the same day, this offer is unmatched. Visit TRU.U to view their promotional packages available.
I can't rave enough about how valuable this experience has been
Tamzin Williams
We headed to @tru.u.za yesterday and honestly we haven’t had that much fun in front of the camera, as a couple, in a long time. What I love about this concept:
1) It’s you, a mirror, and a remote = creative freedom to just let loose and play.
2) If you recently changed your look and need to update your portfolio asap, this is for you.
3) This is perfect for, couples, families, you and your pets, creatives who want to play around with their portfolio, or if you don’t want that pressure of people watching. Just play your music, look at yourself in the mirror, and click.
Arno Visagie
We had an amazing adventure at @tru.u.za - our first studio photoshoot! Photoshoots don’t always go as planned with a four year old but with TRU.U, YOU are in control of your photos, in a safe environment.
We absolutely loved the experience and would recommend this to anyone, especially if you have a child that gets stage fright with a photographer in the room.
Samantha Van Zyl
Such a nice concept! If you are camera shy or even people shy this is the perfect way to get professional images for any need at a fraction of the price you'd pay a photographer. Igor & the team are welcoming and helpful. I'd highly recommend making notes of all the poses/ images you'd like to capture to get the most out of the session!
Melissa Lynn Snyder
We had such an amazing experience with TRU.U Their service was incredible, everything as l've imagined & I'm truly thankful for the great experience & for making my birthday extra special! Can't wait to come back for more amazing shoots with you guys!

Gift cards

Whether it’s a birthday, engagement, or just because.

Choose an Instant E-Gift or a beautifully designed physical card from our studio

PRICES

  • Express Session

    30 min
    One background, up to 2 people
    R1490
  • Standard session

    1 hour
    Use up to 2 any backgrounds and switch between them. Up to 5 people.
    R1990
  • Package of 2

    1 hour each
    Use up to 2 any backgrounds and switch between them. Up to 5 people.
    R2990
You hire the whole studio. You won't need anything else. You can bring your stylists. Each session includes unlimited photos, unlimited outfits and 15 min extra time for a quick onboarding and preparations.

FAQ